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How many WISMO hours could your team get back each week?
Somewhere right now, a support agent is copy-pasting a tracking link for the 40th time today. That's not what they're there for. WISMO tickets make up 30 to 40% of all e-commerce support volume. Automate them, and give your team their time back. See how many hours you'd reclaim.
Orders shipped per month5,000
StartupSMBEnterpriseMultinational
5,000 orders / month
WISMO rate25%
Peak season (40–50%)
Average (30–40%)
25/100 tickets are WISMO
Avg. handling time per ticket4 min
3–6 min avg · lookup, check, reply
4 min/ticket
WISMO tickets / month
1,250
Hours spent on WISMO / month
83hrs
Hours your team gets back per month
67hrs saved
That's roughly 0.4 FTE. That's time your team could spend on complex issues that actually need a human.
Sources: WISMO volume benchmark (30–40% of all support tickets) via Ringly.io & Salesforce, 2025. Netherlands ecommerce market $40.2B in 2026 (Mordor Intelligence). Savings based on 80% automation deflection rate.
WISMO questions are slowly killing your team's vibe
The secret time thief
That number above isn't just a statistic. It's hours. Real hours, every week, spent on the same question with the same answer. Time your team will never get back.
Repetition dulls joy
The first time someone asks where their order is, your agent answers it well. The tenth time, they're on autopilot. The fortieth, they're somewhere else entirely. Repetitive work switches people off.
The copy-paste job
You hired people who are sharp, empathetic, and genuinely great with customers. Then you asked them to spend most of their day copy-pasting tracking links.
Missed contact
Every WISMO ticket answered by a human is a real customer issue that waited a little longer. Your team has a limit. Spend it on the questions that actually need them.
Set up your first WISMO workflow
Put a Neople on your most repetitive questions to save your team time and redicscover more joy in your customer interactions.