Customer Happiness Team launches the first AI-led BPO service in the Netherlands with Neople

Amsterdam, June 2025 — Neople, the company redefining AI-powered customer support, is proud to announce its partnership with the Customer Happiness Team (CHT)— making them the first AI-led BPO service in the Netherlands.

CHT is a one-stop-shop for everything related to customer contact— from outsourced customer service and CX consultancy to peak support. They’re known for turning complaints into compliments and customers into brand ambassadors for fast-growing, quality-focused brands like Stoov, Summum woman, Soft Revolt and Yummygums.

With the launch of Neople Studio, CHT is taking a bold step forward: combining its human-first service philosophy with powerful, transparent AI. The goal? Help clients offer A-level service at scale— without losing the personal touch.

“We’ve always believed great customer service is a brand asset,” said Jens van de Noort, founder at Customer Happiness Team. “With Neople, we’re giving our clients the tools to scale that greatness — and we’re leading the way as the first BPO to truly embrace AI as a co-pilot, not a replacement.”

What does an AI-led BPO look like?

An AI-led customer experience operation isn’t about replacing people — it’s about empowering them. With this partnership, Customer Happiness Team becomes the first service partner to embed AI agents directly into their day-to-day workflows — not as a chatbot on the side, but as a true digital team member.

💡 A future-proof partnership

While Neople Studio is built to be self-service, many companies are still new to AI. That’s where CHT shines — offering a premium AI onboarding and support package to help their clients get started the right way.

Together, Neople and CHT offer the best of both worlds:

🤝 Human insight + AI automation

⚙️ Scalable workflows + thoughtful support

📈 A-level service that continues to improve

“Some teams are ready to fly solo. Others need a co-pilot first,” said Menno Zevenbergen, Neople’s Head of Partnerships and Co-Founder. “This partnership makes AI more accessible, more effective, and more human.”