Content & Branding Lead

At Neople we're driven by our passion and experience in AI. We believe that AI can do lots of good, but we know it must be user-friendly in order to be widely adopted. 

Our shared goal is to make it super easy for people to access helpful AI assistants in the workplace. That's why we're creating the most user-friendly digital co-workers powered by AI. More than 75 leading companies (like Levi’s, PSV, The Social Hub and Bax Music) have already hired a Neople to their team!

We’re growing fast and that’s why we’re looking for a new (human) colleague to join our stellar team! We're on the search for a highly motivated Content & Branding Lead who can bring our marketing efforts to the next level. You can help to shape the Neople story and bring it to the world.

If you have a passion for technology, an eye for detail, a desire to help build something great, and ready for the start-up adventure - we want to hear from you. This can be your once-in-a-lifetime opportunity to join one the fastest growing start-ups in a very exciting field to work in. 

The team

We believe the people you work with are what make a job amazing. You’ll work mostly alongside Milan (Lead Growth Marketeer), Ikram (head of UX), Luke (UX-designer) and Luc (Creative Designer). Next to that, you’ll be closely working with the founders Hans, Menno and Bas, and the rest of the Revenue team.

The Neople team is best described as open, ambitious, highly skilled, friendly and if you ask us - also really fun. We’re now with a group of 28, and growing fast! 

About the job

As a Content & Branding Lead, you'll play a crucial role in how we shape our narrative. You'll be responsible for building and executing the content and brand strategy that will position Neople as the industry leader. Your goal will be to generate demand by driving awareness, create kick-ass content and coordinate and execute campaigns. Next to that, you make sure our brand is recognizable among all channels and adapt the content to the specific channels.

Key Responsibilities

Brand Strategy Development: Finetune and implement a comprehensive brand and messaging strategy that aligns with our values driving brand awareness, relevance, and loyalty.

Demand Generation: Lead and coordinate impactful Demand Generation campaigns together with a group of freelancers, or with the help of our PR agency.

Content Leadership: Oversee the creation of high-quality content across multiple formats (blog posts, white papers, case studies, video content, etc.) that engages our audience and reinforces our position as industry leaders.

Cross-Functional Collaboration: Work closely with the product, sales, and marketing teams to ensure that all content and branding efforts are integrated and support overall company goals.

Thought Leadership: Establish the company as a thought leader in the AI space through insightful content and public engagement activities such as industry events, webinars, and press interviews.


  • Minimum of 5 years experience in content marketing, branding, demand generation, or a related field, preferably in the tech or AI industry.
  • Exceptional communication and storytelling skills, both verbal and written in Dutch and English (German nice to have). You are a grammar fanatic, and can easily switch between formal as well as informal communication.
  • Proven track record of developing and executing successful content and branding strategies.
  • Strong leadership skills with experience managing freelancers and external agencies.
  • Deep understanding of content metrics and analytics tools.
  • Creative mindset with a strong grasp of current marketing tools and strategies.

Nice to have:

  • Startup or SaaS experience
  • Bachelor's or Master degree in a relevant field
  • Fluency in German

What We Offer:

  • A competitive salary that meets your expectations and market standards
  • Opportunity to work in a fast-paced, high-growth startup environment
  • Collaborative culture with a supportive team, and loads of team events
  • Beautiful office in the center of Den Bosch 
  • Good gear to work with
  • The opportunity to get shares in the company
  • A work week of 40 hours a week. 

Interested? Drop us your CV and brief motivation at

If you have any projects to showcase we’d love to see them too!